Join the AMA and The NonProfit Times for the following complimentary Webcast. Find Out How the Internet and Online Marketing Campaigns are Transforming Fundraising Auction Events
- Are you struggling trying to come up with ways to make your fundraiser more profitable year after year?
- Do you find yourself looking for new avenues in which to reach additional donors, constituents and attendees for your events?
This presentation identifies the challenges schools and nonprofits face when planning and executing fundraising auctions - static programs that have gone largely unchanged for over 50 years. These events are now under the gun and feeling the crunch of new media vehicles. This session illustrates how the Internet is changing the way fundraisers implement development initiatives and adapt to these technologies, and in the process, are overcoming inherent limitations of live and silent auction events. Topic discussions include the basic principles of online fundraising as a means of getting more items, getting more bids and raising more money in less time, and reducing workload and logistical tasks involved on the day of the event - thereby requiring fewer dedicated resources. In this session you will learn:
- That the Internet can be used to expand your item procurement efforts to secure more donations for your auction event: How can your group employ online donating capabilities to engage donors to contribute on their own, use dedicated email campaigns to solicit donations, barter sponsorship spots in exchange for items, and utilize donated and consignment offerings in your own auction catalog?
- How simple, automated prompts can motivate bidders to participate and continue to compete for items resulting in greater auction revenue: How to effectively use the Internet to expand your auction and generate bidding activity through a larger pool of constituents outside of your event venue. How can your organization take advantage of around the clock bidding to motivate participants in your community and evoke competitive arousal in bidders? What items should you feature in dedicated email sends that will excite bidders and have your supporters gravitating back to your auction site? What steps are involved to set up system generated emails that inform customers that they’ve been outbid or that their item of interest is closing soon?
- Why supplemental revenue is an important part of online fundraising auction: How can you start to raise money before your event begins? What types of incentives can you offer potential sponsors? What kinds of campaigns can be executed to solicit cash contributions directly nline? How you can put Internet fundraising technologies to work for your live event to increase ticket sales and attendance.
TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET
PRESENTERS:
Jon Carson, CEO, cMarket Renea Ferriss - cMarket Customer, Regional Coordinator, Muscular Dystrophy Association – Houston
Paul Clolery, Editor-In-Chief, The Nonprofit Times
Anna Carbonara, Moderator, American Marketing Association
COST: Complimentary
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